Gearbox and DV Automation join forces for the pot plant sector

Gearbox and DV Automation are joining forces to make significant strides in the pot plant sector. By combining their knowledge, experience and innovative solutions, both companies aim to provide even better support to growers and suppliers in exploiting opportunities and increasing their effectiveness in the field of high-tech automation.

Gearbox acquires stake in DV Automation to respond more quickly and effectively to the needs of the pot plant market. The companies have been working together for some time and know each other well. Thanks to the extensive experience of both teams, they expect to be able to add value quickly and in a targeted manner.

Stronger together through experience and expertise

Gearbox is the partner of choice for the development and integration of high-tech solutions using AI and robotics. Gearbox provides the digital employees of the future: solutions for quality assessment, phenotyping and sorting. They help growers, breeders and traders work smarter and more data-driven every day.

Simone Keijzer, CEO of Gearbox:
“DV Automation's expertise is a great addition to our current specialisms in AI and robotics, which we currently apply mainly in vegetable cultivation and floriculture. By joining forces, we can better serve the needs of the pot plant market and, with our team and existing partners, integrate high-tech solutions more smoothly into existing systems.”

DV Automation has been a specialist in the pot plant market for over 25 years, with extensive experience in systems for orchids, kalanchoe and anthuriums, among others. As a system integrator, DV Automation automates and optimises complete processes, from mechanical engineering and machine construction to vision technology and software integrations. In doing so, they help growers to save labour costs and make processes more efficient and reliable.

This strategic move will enable both companies, as system integrators, to serve many more customers in the pot plant sector in the areas of vision solutions, operating systems, AI and robotics. As this step is preceded by many years of collaboration, it will be possible to respond quickly to market needs.

This collaboration allows our expertise to complement each other seamlessly: DVA's experience in pot plants and Gearbox's innovative technology, which has already proven itself in vegetables and cut flowers, reinforce each other. Together, we offer growers in the pot plant sector innovative, scalable and practical solutions, with customer satisfaction as our top priority. Marcel: "We both speak the grower's language and know what's going on, which means we can respond much more quickly together. With our shared passion for technology and innovation, we see enormous opportunities for the future of the pot plant sector."

The collaboration will take shape from the joint office in Berkel en Rodenrijs.